Toyota talk podcast.
during my online content creation class I was set the task of creating a podcast with 3 of my peers. we chose to base our podcast on the Toyota car brand as we were all interested in cars.
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our research methods.
we first used google analytics to find out what people were interested in about Toyota. we used key words that are associated with the brand and with other car podcasts so we could know what people want to hear about from a car podcast.
we also sent a survey out to a large number of people with questions about the Toyota brand and podcasts in general so we could get a better feel of what to talk about when we were making the podcast
making the podcast.
when we had gathered enough information about the subject we made an intro and outro for the podcast that fit the theme of a car podcast. we then sat around a round table and filmed our conversation about Toyota while we hit all of the talking points we intended to while still keeping the conversation flowing so it wasn't like we were reading from a script which would have made it less listenable for the viewer.