My Email Campaign
as a part of my 2nd year content creation module, I created a personalized email campaign for ASOS. The personalization element of this was the key part as it highlighted to the potential customers, just why exactly this was the email they should open out of all the hundreds of emails they receive. Below is a breakdown of how I created my email campaign.
The software
to create my email campaign, i used MailChimp, this was because this allowed me to create and style an email to the way my audience needed it to be created so that it would stand out.
i also used Canva to create the imagery on the email to make it more appealing to my audience
Personalisation
in order to make my email stand out, I gathered user information, specifically around their wants and needs and then personalized three elements of the email to do this. their name, fashion style and budget. I used merge tags when uploading my email list so that every person who received an email had it personalized to their preferences.
The Stats
